Friday, April 12, 2019

Facing a Labor Shortage, Construction Tries to Rebrand

On a recent morning in downtown Denver, a group of high school kids sat in a classroom taking a quiz. The students were on a field trip to the Construction Industry Training Council of Colorado, to learn about apprenticeships.


What’s the average salary for first-year apprentices in the construction industry? As dramatic game show music played, the kids punched their guesses into an app on their phones. The answer popped up on a screen: $15 per hour.

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