Tuesday, June 2, 2020

Ken Semler on Franchising's Role in Helping Modular Building Grow

Can a national franchise be the solution to what is holding back single-family residential construction from modular building?

By Mike Beirne, Senior Editor, PROBUILDER | May 19, 2020 

Ken Semler started Express Modular in 2008 and grew it into a regional builder of custom homes, small offices, and educational and assisted living facilities. Then, his company evolved into a national brand that sold modular homes on the internet in 42 states where the company is licensed and registered as a builder/contractor. Along the way, Semler (also a certified aging-in-place specialist) launched Better Living Express, a division that builds modular additions and cottages for caregivers to tend to elderly and disabled loved ones in their own homes. After being named 2019 Builder of the Year by NAHB’s Building Systems Council, Semler rebranded the company as Impresa Modular and created a franchise opportunity for developers and builders in partnership with more than 20 off-site factories.

PRO BUILDER: Why the name change?

Ken Semler: The name Express Modular was born out of the very nature of modular home building, where the construction timeline is significantly reduced. However, our goal is not just to build custom modular homes quickly, but to provide beautiful, energy-efficient, and healthy modular homes that impress. We realized that we needed a new name; a name that describes our unique position, our product, and what we have become. That new name is Impresa Modular.

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