A lot of off-site factories and builders are using social media to attract new clients to their websites but honestly, most of you are not getting your message across to the people you need to each.
You continue to show products and materials being delivered, workers pounding nails and just about anything other than what your prospective new home buyer really wants - - Pictures of finished houses both exterior and interior.
Can you imagine buying a car from any dealer that only showed you parts that went into it? Or the parts and pieces that went into your cell phone being the only things you saw before you bought one?
Or maybe you really want to see the cow they slaughtered and butchered before you bought your steak at Outback? Of course, you wouldn’t want to see that.
What makes you think that new home buyers want to see all the boards, workers and and even modules being delivered for a home.
Stop showing these types of pictures in your Social Media posts:
Show them pictures of your finished homes instead and you will get a lot more traffic to your website.
Make sure you show the best side of your business...finished homes!
The Modcoach writes the Modcoach News, Modular Home Coach and Off-Site Construction News blogs. Modcoach Connects matches Consultants with Clients. Contact me at firstname.lastname@example.org