Tuesday, June 8, 2021

Four Reasons for Not Becoming a Modular Home Builder

Here are 4 reasons why a site builder should never consider changing to modular. These are some really good arguments you can use to convince yourself to keep doing everything on-site.



Modular Homes Are Never Built in the Rain
It’s December and what better time to look at some other methods to build your new homes.

Site builders know that every new home must see some rain or snow while it’s being built. It wouldn’t be natural if nothing got wet or delayed during construction.

Besides, how would you get your Summer tan if you couldn’t pound nails and saw lumber in 90-degree heat? Normally you wouldn’t work on the site but there is that nasty labor shortage going on right now.


Modular Homes Are Utterly Boring
Site builders build custom homes and modular homes look like boxes.

Never mind that modular housing continues to win design awards in every category of housing in every state and country in the world. Leading Architects use modular housing to showcase their designs but don’t let that persuade you in the least.

Keep telling those prospective new home buyers that want to go modular how great having sticks delivered to their lot really is the best way.


Modular Homes Aren’t Built like Site-Built Homes
You can say that again Skippy!

During Hurricane Sandy, entire NJ and NY neighborhoods of site-built homes were destroyed while some modular homes in those same neighborhoods sustained only minor damage.

Telling your homebuyers that a modular is built differently than yours is correct. You simply can’t match the strength and quality of a modular home.


Site Builders Do Everything Themselves
Isn’t that nice!

While your building three homes in three different locations, you have to meet with new prospects, visit each job site, draw the plans, order material, hire subs, arrange code inspections, check on backorders, hire and fire laborers, layout building lines for the excavator, etc, etc, etc. Nobody can say you’re a dull person.

Modular builders on the other hand have time for quality meetings with new buyers because a lot of those things above are done by the modular factory. But you are a lone wolf and the idea of having a partner helping take some of that workload off your shoulders just doesn’t seem right.


These are just some of the reasons a site builder can use when talking to a prospective new home customer. But you never know, you might still be in business next year if you can find labor and subcontractors, and survive the rising LBM prices.

Why would you ever want to talk to a modular home factory?


Gary Fleisher
is the Managing Director and contributor to the Modcoach Network and its affiliated blogs.

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