Wednesday, April 29, 2020

Online Conferences - The New Norm?

Yesterday I was invited to attend 11 video conferences. ELEVEN!


That is in addition to more than a hundred “at home” motivational speakers, sales reps and business owners doing short videos from their basements and in-home offices posted on LinkedIn and Facebook. Sorry, I didn’t actually count them but it sure seemed like a hundred.

And then there are those relentless promotions for video conferences and live feeds several times a day pounding at me until I finally turned off my computer. Actually, you have to acknowledge your spouse by eating a meal together instead of sitting in front of the computer all day. But that doesn’t last too long.
Until recently I hadn’t heard of GaryVee but now I’m hooked on listening to his sometimes vulgar rants about how to be a successful social media marketer. I joined Tik-Tok because of him. That only lasted about 3 days until I realized a man in his 70’s shouldn’t be allowed on there.

Next came a slew of life coaches telling me I should listen to their words of wisdom while each day they looked less appealing to the point where one even apologized for forgetting to comb her hair. That was the last time I watched one.

I switched to watching some of those online conferences and live feeds. Every single one was interesting for the first few minutes before they “jumped the shark”, that moment when the live conference begins its inevitable decline in quality.

However, I did watch Housing Innovation Alliance’s all day video conference last week and it was truly unique with speakers and breakout sessions. Great conference Dennis!

Another live feed I enjoy is “Dave Cooper Live” who is gaining an audience in the offsite construction industry by interviewing prominent people within the industry live. Hats off to Dave and Jennifer for a great job.

But let’s get back to the original question. Are online conferences and live video feeds the new norm?

I think they are but instead of increasingly more of them popping up on every social media outlet and LinkedIn, let’s hope quality wins over quantity.

There is one more question we should ask. Will people watch them as often once they can return to work full time?

Now that’s the real question to ask!

Gary Fleisher is a housing veteran, editor/writer of Modular Home Builder blog and Modular Construction Industry Observer and Information Gatherer

Contact modcoach@gmail.com

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